Landbot

Our hands-on review of Landbot

Landbot takes a slightly different approach to conversational AI than platforms focused purely on autonomous agents. Its biggest strength is the combination of visual flow control and AI.

The visual builder allows you to construct conversations using blocks, conditions, buttons, forms, fields, logic, and integrations. This is particularly useful when a business needs certain parts of a customer journey to happen in a predictable order. At the same time, Landbot AI Agents can handle natural-language questions that weren't explicitly scripted. The two approaches can be combined inside the same bot.

For example, a website lead bot could begin with a structured flow asking for a visitor's name and business type. The AI agent could then answer questions about services, while the structured workflow controls the final lead-capture and booking process.

WhatsApp is another major part of Landbot's platform. Businesses can create automated WhatsApp conversations, campaigns, notifications, subscriber opt-ins, and human handoff workflows using the official WhatsApp API.

The platform also supports integrations and webhooks, making it possible to send collected data into other systems. Professional-level functionality includes integrations such as HubSpot, Airtable, Google Sheets, Calendly, Stripe, and webhooks.

For agencies, this makes Landbot particularly interesting because the same platform can be used to build lead-generation bots, support bots, booking systems, and WhatsApp automation for multiple clients.

How Landbot actually works

Landbot works by combining a visual conversation builder with AI agents, integrations, data fields, and automation logic.

The first step is creating a bot and choosing where it will operate. Landbot currently supports Web, WhatsApp, Facebook Messenger, and APIchat. Web bots can be deployed as chat widgets, popups, embedded experiences, or full-page conversational interfaces.

You then create the conversation using Landbot's visual builder. Instead of programming everything manually, you connect blocks that represent questions, buttons, conditions, forms, actions, data fields, and other conversation steps.

For predictable tasks, rule-based blocks provide control. For example, you can create a fixed process for collecting a name, email address, service requirement, budget, and preferred appointment time.

AI Agents can then be introduced when users need to ask questions naturally. The agent can understand intent and respond using the knowledge and instructions supplied by the business.

Landbot also supports a hybrid approach. An AI Agent can answer open-ended questions while a structured flow handles important steps such as lead qualification, data collection, booking, or routing to a human.

Integrations, webhooks, and APIs allow the captured information to move into external business systems. Human takeover can then transfer a conversation to a support representative while preserving the conversation context.

Pricing: is it worth the money?

Landbot currently has a Free plan plus paid Starter, Professional, and Business plans. Annual billing is advertised as 20% cheaper.

The Free plan costs €0 and includes 100 chats per month. It is designed for exploring the builder and does not include AI chats. It includes one seat and web-based chatbot functionality.

Starter is listed at €40/month, or €32/month when billed annually. It includes 500 chats/month, two seats, 100 AI chats, and basic integrations.

Professional costs €100/month, or €80/month with annual billing. It includes 2,500 chats/month, three seats, 300 AI chats, no Landbot branding, advanced integrations, webhooks/API functionality, and live chat support.

There is also a Professional WhatsApp configuration at €200/month under the current pricing structure, including 2,500 chats, 500 AI chats, and one WhatsApp number. Additional WhatsApp charges can apply depending on message type and Meta's pricing.

Business uses custom pricing and is designed for organizations needing custom volume, more seats, dedicated support, and an uptime SLA.

One important pricing detail is that Landbot separates normal Landbot chats from AI chats. AI chats are conversations where an AI Agent or AI Task generates a response, so businesses should estimate both types of usage when calculating total costs.

Landbot vs. the alternatives

• 1. Chatbase

  AI agent platform focused on customer support, sales automation, business knowledge, integrations, and autonomous customer-facing agents.

• 2. Botpress

  AI agent development platform offering visual workflows, knowledge bases, integrations, and more technical control over conversational applications.

• 3. Voiceflow

  Visual platform for designing and deploying conversational AI experiences across chat and voice.

• 4. Tidio

  Customer-service platform combining live chat, automation, and AI-powered customer support for websites and online businesses.

• 5. Intercom Fin

  AI customer-service solution integrated into Intercom's broader helpdesk and customer communication platform.

• 6. Zendesk AI

  AI-powered customer support functionality built into the Zendesk customer-service ecosystem.

• 7. Microsoft Copilot Studio

  Low-code platform for creating AI agents and connecting them with Microsoft and external business systems.

• 8. Dify

  AI application platform for building LLM applications, agents, workflows, and knowledge-based systems.

• 9. Botsonic

  No-code AI chatbot platform focused on creating business-specific chatbots from company knowledge.

• 10. ManyChat

  Marketing automation platform particularly useful for automated conversations and lead-generation workflows across messaging and social channels.

Our verdict

Landbot is a no-code conversational automation platform built around an important idea: businesses don't always need to choose between rigid chatbot flows and completely open-ended AI.

Its visual builder gives businesses control over critical conversation paths, while AI Agents can handle questions and interactions that weren't explicitly programmed. This hybrid approach can be particularly useful for lead qualification, customer support, appointment booking, and sales conversations.

WhatsApp is another significant strength. Businesses can connect WhatsApp and build automated conversations, campaigns, notifications, lead flows, and human-support handoffs. The platform also supports website, Messenger, and API-based experiences.

For agencies, Landbot can be turned into a practical service-delivery platform. A chatbot can be designed once around a client's business information and then connected to CRMs, Google Sheets, calendars, payment systems, APIs, or other business tools.

The biggest consideration is pricing. The free tier is useful for learning and testing, but AI functionality begins on paid plans, and businesses need to account for both regular chat volume and AI-chat usage. WhatsApp deployments can add further costs.

Landbot therefore fits businesses that want visual control, AI conversations, lead capture, integrations, and multichannel deployment without building a chatbot infrastructure from scratch.

Landbot FAQ